ALPENGLOW HOME CO.
The goal of this project was to create a website using HTML, CSS, and JavaScript. I chose to focus on building a seamless e-commerce experience. During the process, I also developed a cohesive brand identity for the company, deciding to position it as an eco-conscious, modern lifestyle brand that combines rustic charm with contemporary design. The project aimed to not only showcase products but also create a visually engaging, user-friendly online shopping platform.
PROCESS
Key features include sticky navigation, custom product filters, and a dynamic homepage banner leading to the Spring ’25 collection. The layout is minimal but with thoughtful use of imagery and white space to let the products speak for themselves. From the Lookbook to the Materials page, every detail is designed to reflect the brand’s commitment to sustainability, storytelling, and slow living.
BRAND DEVELOPMENT FOR WEBSITE CREATION
For the logo I decided to use BROGETTA REGULAR to capture that timeless charm with a modern nod that felt elegant without feeling too minimal.
The color palette — mossy green, warm amber, white, and black — draws from the natural tones of mountain life.
It reflects the quiet richness of forest floors, golden hour light, and the timeless contrast found in heirloom homes. Earthy, warm, and grounding — just like the spaces the brand hopes to inspire.
WIREFRAMES
From there, I recreated the wireframes in Illustrator to refine spacing, typography, and hierarchy. This step allowed me to visualize the site more clearly and establish a strong design foundation before moving into development.
WEBSITE MOCK UPS
MOBILE & IPAD VIEWS